Benchmarking - 1075 Words

Chapter 1 – Mass Communications: A Critical Approach Culture and the Evolution of Mass Communication * Culture * can be narrowly associated with art – forms of expression such as music or painting that provide enlightenment or insight * can also be viewed as a broader category that includes the entire spectrum of ways that people express themselves at particular historical times * including art, beliefs, customs, games, technologies, traditions, and institutions * it also encompasses modes of communication * the process of creating symbol systems that convey information and meaning * is made up of the products a society makes and the processes that create those products * can be†¦show more content†¦* In this model there are: Senders –gt; transmit mass media messages –gt; through a mass media channel –gt; to the Receivers * This model also includes gatekeepers who act like filters A Cultural Approach to Mass Communication * Individuals and societies bring diverse meanings to messages – based on factors such as gender, age, educational level, ethnicity, and occupation – that affect how they perceive information and the media. * Audiences seek messages that reflect their own ideas and values, a phenomenon known as selective exposure The Stories Media Tell * As its most significant level, mass media and its stories can influence an entire society or nation’s perception of events The Impact of Media in Everyday Life * The ancient Greek scholar Plato created what became known as the classical view on art: art should instruct and uplift people but not glorify evil. * Today, advancements in technology, particularly the Internet, have allowed culture to grow and spread quickly, causing public outcry over the quality and content of information and messages available. Culture as a Skyscraper * High culture * ballet, classical music, art museums, classical literature * â€Å"good taste† * generally supported by highly educated people and those with money * Low culture * rock music, comic books, and video games * culture of the â€Å"masses† * popShow MoreRelatedImplementation Of Benchmarking And Benchmarking Process1309 Words   |  6 PagesIII. Implementation of Benchmarking Most business analyst and experts caution that there is no one benchmarking process that will work for every company. However, there is a general process that can be utilized by all companies to complete a benchmarking process. A preliminary step that must be completed before any benchmarking process is that a company and its executives must first admit that there may be someone else who actually does the operations or process with which their company is involvedRead MoreBenchmarking Analysis : Benchmarking Your Processes2206 Words   |  9 PagesBenchmarking your Processes One region where external Benchmarking can convey a positive commitment to enhanced execution is by looking at how you deal with a specific procedure against how that process is overseen in different organizations, especially those that are esteemed to exceed expectations in that specific zone. Be that as it may, Benchmarking ones courses of action is more than a site visit to observe around and ought to be organized in such a route as to convey unmistakable resultsRead MoreAdvantages And Disadvantages Of Benchmarking1340 Words   |  6 PagesBenchmarking The advancements in business in the last several years have led to the necessity for providing the best possible products to consumers. Globalization has created the opportunities for customers to look outside the local market to quickly and easily purchase desired products and services. These events have made it increasingly vital for the use of benchmarking. â€Å"Benchmarking is defined by Camp (1989) as a process that allows an organization to increase its performance by comparingRead MoreBenchmarking Analysis : Benchmarking And Benchmarking Essay759 Words   |  4 PagesBenchmarking Most business processes are similar throughout industries. However, their performance varies from one company to another. To analyze these differences and to see how well they are performing compare to other businesses, companies use a technique called benchmarking. Benchmarking has become popular and allows decision makers to continuously improve the quality of their product or service. This paper, besides providing a review of the types of benchmarking, will discuss an area of aRead MoreEffective Management And Effective Performance Measurements Essay1731 Words   |  7 Pagesprocess, the benchmarking is an effective tool. Benchmarking is a process of identifying superior performance or practices of other organizations or projects and to internalize such knowledge for competitive advantages (James R.Evan.1997). Benchmarking is a learning process to find better ways of doing things. It is a management process that requires constant updating whereby performance is regularly co mpared with the best performers that can be found. The key philosophy of benchmarking is the abilityRead MoreBenchmarking - Essay3165 Words   |  13 PagesBenchmarking is the process of comparing ones business processes and performance metrics to industry bests and/or best practices from other industries. It is recognised to play a major role in developing and monitoring the business strategy, and therefore achieving a competitive advantage in the industry. However Andrew Campbell has suggested there is a problem in benchmarking as it can be valuable but can also mislead and distract; therefore â€Å"it can prevent managers from focusing on what is uniqueRead MoreCriticism of Benchmarking897 Words   |  4 PagesCriticisms of Benchmarking Despite all of the positive recommendations for benchmarking cited, there are critics of the benchmarking proces. Wolverton (1994) states that benchmarking, as a cornerstone of CQI, is based only on current information, and may not give us the freedom and flexibility to see the future. In addition, Wolverton adds that this focus may relegate us to the role of follower, instead of leader. In writing about a related quality improvement technique, Business Process ReengineeringRead MoreThe Use of Benchmarking for Blackberry527 Words   |  2 PagesBenchmarking, in my opinion is one of the most successful approaches to remedy a struggling company. Many times organizations are caught in the trial and error process without having any successful progress. According to Summers (2009), â€Å"Effective organizations use benchmarking to compare their key measures of performance with those of others in order to determine where improvement opportunities exist.† (p. 291).If we compare a pa rticular area in which the company is struggling to a company thatRead MoreAutomotive Benchmarking1215 Words   |  5 Pagesmatch the manufacturing cost and quality of the best if were focused on doing what needs to be done (Buss, 2005). We have to figure out how to share it - how to capture whats going on that is right and move it around to all the other plants, benchmarking and sharing stuff off the shelf (Buss, 2005). One thing many automakers have accomplished over the years is empowering the employees all the way down the chain. Boag and Chrysler have been able to use ideas from their employees in order toRead MoreBenchmarking at Xerox4503 Words   |  19 PagesXEROX - THE BENCHMARKING STORY Source link: http://www.icmrindia.org/free%20resources/casestudies/xerox-benchmarking-5.htm The case examines the benchmarking initiatives taken by Xerox, one of the world s leading copier companies, as a part of its Leadership through Quality program during the early 1980s. The case discusses in detail the benchmarking concept and its implementation in various processes at Xerox. It also explores the positive impact of benchmarking practices on Xerox. Benchmarking